Mysten Labs

Mysten Labs is a Web3 pioneer helping to reshape the internet into a secure, decentralized platform for billions. In a time of skepticism around crypto and Web3, Mysten emerged as a mature player, building the infrastructure and protocols developers need for mass adoption.

The brand strategy clarified Mysten’s role as a research and development lab distinct from its layer 1 blockchain: Sui. It captured the company’s ambition: to turn curiosity into action, ideas into ecosystems, and Web3 into something real, scalable, and lasting.

The new identity reflects this mindset, signaling Mysten’s role in shaping the internet of tomorrow and forging paths toward progress and decentralization. See it live.

Role
Research & Insights 
Positioning 
Brand Architecture 

Team
Carter Bird / Strategy 
Flick Eriksson / Design  
Suyoung Yang / Design 
Kate Addicot / Voice 
Murad Assaf / Production 


Studio
Gretel