Mode

Mode made its name as a powerful tool for data analysts, but to grow, it needed to reach a wider audience across modern, data-driven organizations.

The brand strategy centered on a key shift: positioning Mode as the business intelligence platform built for speed, flexibility, and real collaboration, not just deep analysis.

The new positioning makes data feel less like a specialized skillset and more like a shared language, extending Mode’s relevance from data teams to decision-makers across the enterprise. See the brand in action.

Role
Audience Research & Insights
Brand Positioning

Team
Kasia Barrett / Strategy 
Simon Chong / Design
Justin Au / Design 
Suyoung Yang / Design
Yeni Kim / Design
Cyrus Cummings / Motion
Corey Lewis / Copy

Studio
Gretel